LaBar Golf

Overview

A tour de force in the golf industry, LaBar Golf has redesigned some of the most prominent and prestigious golf courses across the country. Their reputation for excellence is backed by years of quality work and a portfolio that has set disruptive creative precedence.

Although the service, golf course renovations, sounds fairly straightforward, it’s the farthest thing from it. The expression that this service takes on through every project is widely varied, and it is in that creative expression that the real value that LaBar offers is conveyed. With that in mind, Nicklaus Marketing created a highly visual online consumer experience that immerses the viewer while conveying brand value and reputability.

When LaBar began working with Nicklaus Marketing, they had no digital presence. This presented NMPR with a challenge: to build an online presence from scratch in a way that would immediately reflect and communicate the legacy of the brand, even without having the online reviews and prior content to back it up. In addition to crafting and executing an effective online strategy, Nicklaus Marketing created print ads and event collateral to gain awareness, increase reach, and strengthen the success of the website’s launch.

Through highly-visual and clearly communicative content, NMPR effectively highlighted the full scope of work done for each golf course, while also describing what that work meant for the course and especially for the players. LaBar Golf now has a greater reach than ever before and is backed by a website that reflects the distinct experience that they offer for the sport of golf.