Kid & Caboodle

Overview

Kid & Caboodle, a woman-owned business, offers a unique experience unlike anything in northern New Jersey. Their facility is not just for kids but also has a parent lounge, cafe, event space, and retail store. Gaining traction for a new business with an unfamiliar combination of offerings presents challenges⁠— especially in regards to reeducation and integration. Nicklaus Marketing began working with Kid & Caboodle from the time that the walls were still bare and implemented an all-encompassing strategy that helped shape this business into a successful, buzzing space from the moment they opened their doors.

To create brand cohesion and properly communicate the diverse offerings in a targeted but approachable way, Nicklaus Marketing utilized a wide array of marketing tactics. These methods included customer path consultation, publishing press releases, organic and paid social media marketing, photography, indoor and outdoor signage, online optimization, interacting on community forums, and print marketing. Significant excitement was stirred up prior to the Kid & Caboodle opening due to online teasers⁠— so much so that the soft opening event had a response of nearly one thousand people on Facebook alone.

In an incredibly short period of time, Kid & Caboodle is already setting themselves up to become a franchise due to their overwhelming success. They have become known for their modern, clean, interactive, and unique space that kids AND parents love to go to connect. They are also continually recognized as a must-visit for the best gifts, great coffee and healthy snacks, stress-free event hosting, and for being the new local hotspot for families.