Customer Path
Invest in the happiness of the customer, and they'll invest in you.
The customer journey is one of the primary components in generating loyalty, and that journey starts the minute a customer interacts with your brand, whether it be online or in-store. We help you put the customer first through applied techniques that generate long-lasting relationships.
Let's ChatWhere seamless function and memorable experiences go hand-in-hand.
When a customer is shopping, there are many subtle parts to their shopping journey that decipher whether they purchase or not. They aren’t even normally aware of these subtle decision-making moments. We put ourselves in the shoes of your customers and work to optimize and smooth the process so that they not only buy your product, but leave feeling happy and satisfied with the experience.
Personalization
Although you may be offering your product or service to the masses, it’s important the customer feels that they are appreciated, being heard, and have value. We help establish meaningful gestures, both online and in-store, to make them feel that you see them, even among a crowd.
User Interface
If a website doesn’t function in a way that is simple, pleasant, or appealing, it’s highly unlikely that it will continue to be interacted with. We establish a user interface that is branded and is coded-to-perfection in order to meet your unique needs.
User Experience
Regardless of how great your product or service is, you need to invest in your customers to retain them. Focusing on the overall user experience on a macro and micro level help to illuminate ways that you can better serve your customers and keep them coming back.
Email Journeys
Many companies have chosen to move their regular customer newsletters from print to digital due to the incredibly low cost and the ability to have customers be actionable upon opening. That shift has created a lot of competition. We make our emails create a journey with a purpose, inciting interest and conversions.
Ad Banners
Similar to product placement, ad banners need to not only have great content but also be published in smart places. We design eye-catching ad banners that serve as a valuable reminder to your current and potential customers that you’re there and are eager to be a part of the journey they’re on.
Behavioral Research
Understanding why your customer does what they do and how to optimize your actions to cater to that can take immense amounts of time and money. As a team, we study behavioral research from around the globe to understand the current pulse of behavior being seen within your industry, and put that knowledge to the test using focus groups and benchmarking to ensure that you’re staying competitive.
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Connect with Us!Success Stories
Custom Donations Journey
for Village Supermarkets
Village Supermarket needed a way for users to request a donation from one of their many programs. We developed a custom UX experience that featured a "steps" pagination, custom form fields, and integration with their 30+ google calendars for each ShopRite location.
Read MorePersonalized Deliverables
for Commit2Fit
Commit2Fit wanted to increase their corporate training side of the business, so we created a customer path through digital and print media that helped highlight this service and create more leads.
Read MoreMobile Friendly User Experience
for Intelligent Bills
Intelligent Bills has impressive numbers - we're talking millions in savings for their customers. But, these numbers won't mean a thing if the customer can't see them or can't figure out how to contact them. We created an online journey that reinforces their brand messaging and leads potential customers to take action.
Read MoreUser Experience Design
for Village Supermarkets
We wanted customers to be able to easily call, email, or drive to any of their 30+ ShopRites. We connected 30+ locations to the back end of Village Supermarkets website with Google Maps and linked up each store to it's own community page. Now customers can quickly find what they need which equals fewer customer service calls and emails for the internal team.
Read MoreBrand Refresh
for Jersey City Kia
We coordinated a brand refresh and grand re-opening for Jersey City Kia. This included a brand new, corporate compliant website, email journeys, dealership signage, social media refresh, and more. The goal was to gain more attention of potential customers and getting more feet through the door.
Read MoreWebsite and
Press for LaBar Golf
In the golf industry, reputation matters. That's why it was important to not only show potential clients to the gorgeous golf courses LaBar renovates, but lead them to the Press page - where other experts in the golf universe complement their work.
Read MoreREZ
RESTORATION BEVERAGES
“Nicklaus Marketing has been instrumental in our growth. We look at them as a part of our team 100%! We started small and have grown into a national brand. The design work has been acknowledged by our distributors as being totally on-point and the social media campaigns are what have helped launch us to get to this level of success. We plan to work with Nicklaus Marketing for years to come!”
THE GRAVITY VAULT
INDOOR ROCK CLIMBING
“Nicklaus Marketing & PR has a really strong team of professionals that fulfilled our every request. From Social Media Marketing to Content Creation to Press Releases, they really helped spread our message and promote our brand. Nicklaus Marketing planned and ran our grand opening events for our numerous locations and really became a part of our team. With locations all over New Jersey, New York, and Pennsylvania, Nicklaus Marketing was able to hold a strong presence in our marketing strategy no matter where we were located.”
HORSESHOE TAVERN
RESTAURANT AND BAR
“We owe a lot of our success to the team of Nicklaus Marketing. In addition to managing our Social Media and developing our new website, they also handle all of our Media Buying and Graphic Design work. They are always thinking up fresh and innovative ways to market our events and drive traffic in the doors. They are really able to narrow in on our ideas and successfully manage and maintain our brand.”
VANGUARD MEDICAL GROUP
PRIMARY AND SPECIALTY CARE DOCTORS
“Nicklaus Marketing is very knowledgeable, experienced and extremely passionate about what they do, they will take your business at any stage and work with you to achieve your company’s full potential.”
MAXIMUM HEALTH AND WELLNESS
HEALTH CONSULTANTS
“We hired Nicklaus Marketing to assist us with our marketing projects and events, and they have been instrumental in our company’s growth and success. We continue to be extremely satisfied with their services and recommend them to anyone looking to grow their business.”
AIRES JEWELERS
FINE AND CUSTOM JEWELRY
“Nicklaus Marketing handles our Search Engine Optimization, being a jeweler we have a lot of competitors in the surrounding area. With the excellent work from Jaron and the team at Nicklaus Marketing, our website is the top choice on google and with Jaron keeping up with our Adwords, we are able to attract and bring in potential patrons in the area in need of our services. Nicklaus Marketing is very skilled in this area of expertise and the proof on google speaks for itself.”
RTSP
INDOOR SHOOTING RANGE AND TRAINING
“We hired Nicklaus Marketing to assist us with marketing projects and tasks that we were unable to accomplish in-house due to limited resources. NMPR has the experience and professionalism to get the job done, but what makes them exceptional is their personalized approach. They took the time to get to know us. They interviewed the staff, worked with customers on the ground floor, and sampled many of our products and services. In a sense, they became one of us. By actively involving themselves, we have a better understanding of our business process and what we are trying to accomplish and the results have really paid off.”
JOHN CORTESE MASONS
CUSTOM STONEWORK
“We’ve been working with Nicklaus Marketing for the better part of a year and it has only been positive. They were organized and very professional from the beginning. As a company, the results of their work have really shown, as call volume, brand recognition, and most importantly, sales, have all improved greatly!”
SOUTH JERSEY SKINCARE & LASER CENTER
DERMATOLOGY
“We have been using Nicklaus Marketing for over a year now. Amy has been instrumental in developing and implementing a marketing strategy for our practice. We have been extremely satisfied with her services and would highly recommend her to anyone looking to either start or grow their business through various marketing mediums.”
PSAG
PHILATELIC STAMP AUTHORIZATION AND GRADING
“We have been a client of Nicklaus Marketing for years. During that period of time, they helped us develop and understand the value of the client experience and clearly separate ourselves from our competitors. As a small business, they have helped us map out several programs for customer contact and interaction that helps solidify our relationship with our customers. Our retention rate is at the top of the industry and our customer satisfaction is at an all time high!”
FAVA FINANCIAL GROUP
Insurance Brokerage and Investment Services
“Amy is the ultimate professional. She treats all of her clients like they are the most important client to her firm. Amy is always looking to stay ahead of the curve against her competition.”
GREAT SWAMP WATERSHED ASSOCIATION
Environmental Preservation and Stewardship
“Very personable – clearly demonstrates a genuine concern for the client’s needs. “
PEACE AND BEAUTY
Natural Skincare Retailer
“Nicklaus Marketing & PR Team is creative, innovative and professional. Their strategic builders designed a website surpassing my highest expectation. I’m super grateful and highly recommend the amazing Nicklaus Marketing & PR Team to all!”
VILLAGE SUPER MARKET
Super Market Chain
“Beyond our expectations! Village Super Market started working with Nicklaus Marketing after they impressed us with their ability to truly understand us as a brand. They have gone above and beyond to deliver products that are beyond our expectations. I highly recommend anyone who needs a little help with creative direction to give them a try, I doubt you’ll be disappointed.”
COASTAL SPORTS
Sports and Entertainment Complex
“We have worked with Nicklaus for 7 years and have been very satisfied. They are professional and fun to work with. They go the extra mile and are invested in our business.“
COASTAL SPORTS
Sports and Recreation
“We have worked with Nicklaus for 7 years and have been very satisfied. They are professional and fun to work with. They go the extra mile and are invested in our business.”
OCTAVIUS HEALTH
Healthcare
“Amy and her Team have been absolutely amazing in helping us build our brand as we build our Company. We look forward to a great future with Amy and her Team.”
DAN GENTILE DOG TRAINING CENTER
Dog Training
“Outstanding Marketing Company. Fantastic staff.”
ALL METALS & FORGE GROUP
Worldwide Metal Manufacturer
“Nicklaus Marketing has been attentive and successful in working with my team to accomplish great success and growth. In manufacturing, it isn’t always easy to find a group that invests their time to learn about the company the way they did. Our growth speaks for itself.”
KID & CABOODLE
Children’s Play Place and Cafe
“Amy, Faith, Jenny, Chuck and the team at Nicklaus Marketing are amazing! They were critical to our launch success and left no stone unturned. The team is responsive, hands-on, and truly cares for our business. Amy and Nicklaus Marketing truly “get” what we’re all about at Kid and Caboodle and we couldn’t have done it without them.”
LABAR GOLF RENOVATIONS
Premier Golf Course Construction and Renovation
“We hired Nicklaus Marketing to evaluate and develop a marketing platform for our company. The entire team is very talented and extremely professional. We are very happy with our relationship and highly recommend them.”
COMMIT 2 FIT
Corporate Wellness & Personal Training
“I am blown away by the website that the Nicklaus team created for me. I am not a creative person, but somehow it was like they got inside my brain and created a site that reflects my business and personality 100%. Couldn’t be happier!”
HEMPZILLA CBD
CBD Manufacturer and Distributor
“They are professional on point and get the job done! Very very happy and will recommend to just anybody!”
JOHN CORTESE MASONS
Landscaping and Masonry
“We’ve been working with Nicklaus Marketing for the better part of a year and it has only been positive. They were organized and very professional from the beginning. As a company the results of their work have really shown as call volume, brand recognition and most importantly, sales, have all improved greatly!”
RTSP
Firearms Range
“From on-site events and strategy to merchandising and web design, Nicklaus Marketing has been a pleasure to work with over the past 6 years. They are detail oriented and creative, and their design team is the best in the business! You will not be disappointed with any service from Nicklaus Marketing!”