Brand Identity
We are your biggest brand advocates.
A brand is like a living organism. It consists of many different moving parts, and each one of those parts make up the whole of the brand identity. Think of us an extension of your team – we create and keep your brand identity consistent on all channels and mediums which is imperative in constructing brand loyalty and trust.
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A brand is only as successful as its reputation.
Modern consumers want to have a relationship with the brands they buy from – whether on a conscious or subconscious level. This cultivated identity allows them to establish that relationship with a solid and consistent understanding of the brand; thereby, fueling brand loyalty, buying decisions, and product recognition. Nicklaus Marketing has been building successful brands for over a decade throughout varied industries, and establishing brand trust and recognition is one of our many fortes.
Logo Design
A logo identifies a brand with the use of a mark or an icon and it’s at the very foundation of what people associate your brand with. Our logo design is done with intention, using colors and imagery that expresses your brand and conveys a feeling.
Brand Naming
A brand’s name and a person’s name serve very similar functions, in that they give your brand a sense of connection and personality. Our team of creative thinkers do some research, get out the white board, and put our brains together to come up your perfect name.
Brand Culture
People want to be a part of something, and your brand culture conveys what they can be a part of if they decide to adopt your brand. Your brand culture is also a very important component to fostering loyalty, as it provides evidence to back up the “who you are” statements.
Brand Voice
Brand voice is more than just writing in a specific tone, such as casual or formal. It also can include writing to specific audiences with specific knowledge or writing in a voice that’s meant to educate a large, varied audience. We analyze your target market, develop a brand strategy, and craft a brand voice that’s consistent and gets you heard.
Market Positioning
When it comes to perceived value, positioning is an integral part of the process. People try to understand new things through association, so we position your brand in a way that it can be seen for the value that it has.
Cohesive Design
It usually takes a customer coming in contact with your brand at at least 4 touch points prior to them choosing to go with your brand, so brand cohesion is key in capturing sales and showing them a clear depiction of who you are. Our graphic design is seamlessly cohesive, making your brand distinct and recognizable across all platforms.
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Connect with Us!Success Stories
When we meet with you we delve deep into the heart and soul of your brand and establish a cohesive and effective brand identity to work with.
Full Brand Identity
for Couture Traders
Couture Traders needed an out-of-the-box brand identity to match their innovative business model. This branding needed to be reminiscent of designer brand logos and convey the same timeless quality. We achieved this with an iconic stamped style logo, royal blue, and white color palette, and matching in-store point of sale.
Read MoreBrand Culture & Logo Design
for Complete Pet Treat
Dogs are funny, free spirits, and sometimes - very spoiled. The idea that people treat their pets like royalty was the inspiration of this fun and effective pet treat line. The bright fun colors make the brand stand out among the competition and help bring back the idea of what everyone really wants - to have fun with a happy, healthy dog.
Logo, Packaging & Website
Branding for Fixadose
Fixadose is an effervescent drink mix that needed a bright and colorful branding that conveyed wellness, relief, and the delicious bubbly flavor. We used eye-catching icons and an iconic logo to successfully portray the brand messaging.
Complete Brand Identity
for Jersey City KIA
When facing new management, KIA of Jersey City needed a disruptive new look that would attract potential customers driving by, and convey a sense of trust and confidence when experienced up close. We gave the whole dealership a brand refresh including business cards, letterheads, social media, outdoor signage, and even chose new colors for the interior of their showroom.
Read MoreLogo Design for Octavius Health
Octavius Health is making waves in healthcare with their innovative ideas and their experienced team - and their brand identity needed to say that and more. Like their company, the modern, sleek logomark can adapt to be used throughout the branding as a stand-alone icon or as the full logo.
Read MoreFull Brand Identity for Raven Room
When you walk through the doors at Raven Room, you are transported to an Edgar Allen Poe-esque speakeasy. From the dark, buttery leather to the hand-painted murals, the experience is just as important as their artisanal cocktails. We captured the essence of the Raven Room into a compact menu and had a hand in establishing this brand into a nightlife experience.
Read MoreREZ
RESTORATION BEVERAGES
“Nicklaus Marketing has been instrumental in our growth. We look at them as a part of our team 100%! We started small and have grown into a national brand. The design work has been acknowledged by our distributors as being totally on-point and the social media campaigns are what have helped launch us to get to this level of success. We plan to work with Nicklaus Marketing for years to come!”
THE GRAVITY VAULT
INDOOR ROCK CLIMBING
“Nicklaus Marketing & PR has a really strong team of professionals that fulfilled our every request. From Social Media Marketing to Content Creation to Press Releases, they really helped spread our message and promote our brand. Nicklaus Marketing planned and ran our grand opening events for our numerous locations and really became a part of our team. With locations all over New Jersey, New York, and Pennsylvania, Nicklaus Marketing was able to hold a strong presence in our marketing strategy no matter where we were located.”
HORSESHOE TAVERN
RESTAURANT AND BAR
“We owe a lot of our success to the team of Nicklaus Marketing. In addition to managing our Social Media and developing our new website, they also handle all of our Media Buying and Graphic Design work. They are always thinking up fresh and innovative ways to market our events and drive traffic in the doors. They are really able to narrow in on our ideas and successfully manage and maintain our brand.”
VANGUARD MEDICAL GROUP
PRIMARY AND SPECIALTY CARE DOCTORS
“Nicklaus Marketing is very knowledgeable, experienced and extremely passionate about what they do, they will take your business at any stage and work with you to achieve your company’s full potential.”
MAXIMUM HEALTH AND WELLNESS
HEALTH CONSULTANTS
“We hired Nicklaus Marketing to assist us with our marketing projects and events, and they have been instrumental in our company’s growth and success. We continue to be extremely satisfied with their services and recommend them to anyone looking to grow their business.”
AIRES JEWELERS
FINE AND CUSTOM JEWELRY
“Nicklaus Marketing handles our Search Engine Optimization, being a jeweler we have a lot of competitors in the surrounding area. With the excellent work from Jaron and the team at Nicklaus Marketing, our website is the top choice on google and with Jaron keeping up with our Adwords, we are able to attract and bring in potential patrons in the area in need of our services. Nicklaus Marketing is very skilled in this area of expertise and the proof on google speaks for itself.”
RTSP
INDOOR SHOOTING RANGE AND TRAINING
“We hired Nicklaus Marketing to assist us with marketing projects and tasks that we were unable to accomplish in-house due to limited resources. NMPR has the experience and professionalism to get the job done, but what makes them exceptional is their personalized approach. They took the time to get to know us. They interviewed the staff, worked with customers on the ground floor, and sampled many of our products and services. In a sense, they became one of us. By actively involving themselves, we have a better understanding of our business process and what we are trying to accomplish and the results have really paid off.”
JOHN CORTESE MASONS
CUSTOM STONEWORK
“We’ve been working with Nicklaus Marketing for the better part of a year and it has only been positive. They were organized and very professional from the beginning. As a company, the results of their work have really shown, as call volume, brand recognition, and most importantly, sales, have all improved greatly!”
SOUTH JERSEY SKINCARE & LASER CENTER
DERMATOLOGY
“We have been using Nicklaus Marketing for over a year now. Amy has been instrumental in developing and implementing a marketing strategy for our practice. We have been extremely satisfied with her services and would highly recommend her to anyone looking to either start or grow their business through various marketing mediums.”
PSAG
PHILATELIC STAMP AUTHORIZATION AND GRADING
“We have been a client of Nicklaus Marketing for years. During that period of time, they helped us develop and understand the value of the client experience and clearly separate ourselves from our competitors. As a small business, they have helped us map out several programs for customer contact and interaction that helps solidify our relationship with our customers. Our retention rate is at the top of the industry and our customer satisfaction is at an all time high!”
FAVA FINANCIAL GROUP
Insurance Brokerage and Investment Services
“Amy is the ultimate professional. She treats all of her clients like they are the most important client to her firm. Amy is always looking to stay ahead of the curve against her competition.”
GREAT SWAMP WATERSHED ASSOCIATION
Environmental Preservation and Stewardship
“Very personable – clearly demonstrates a genuine concern for the client’s needs. “
PEACE AND BEAUTY
Natural Skincare Retailer
“Nicklaus Marketing & PR Team is creative, innovative and professional. Their strategic builders designed a website surpassing my highest expectation. I’m super grateful and highly recommend the amazing Nicklaus Marketing & PR Team to all!”
VILLAGE SUPER MARKET
Super Market Chain
“Beyond our expectations! Village Super Market started working with Nicklaus Marketing after they impressed us with their ability to truly understand us as a brand. They have gone above and beyond to deliver products that are beyond our expectations. I highly recommend anyone who needs a little help with creative direction to give them a try, I doubt you’ll be disappointed.”
COASTAL SPORTS
Sports and Entertainment Complex
“We have worked with Nicklaus for 7 years and have been very satisfied. They are professional and fun to work with. They go the extra mile and are invested in our business.“
COASTAL SPORTS
Sports and Recreation
“We have worked with Nicklaus for 7 years and have been very satisfied. They are professional and fun to work with. They go the extra mile and are invested in our business.”
OCTAVIUS HEALTH
Healthcare
“Amy and her Team have been absolutely amazing in helping us build our brand as we build our Company. We look forward to a great future with Amy and her Team.”
DAN GENTILE DOG TRAINING CENTER
Dog Training
“Outstanding Marketing Company. Fantastic staff.”
ALL METALS & FORGE GROUP
Worldwide Metal Manufacturer
“Nicklaus Marketing has been attentive and successful in working with my team to accomplish great success and growth. In manufacturing, it isn’t always easy to find a group that invests their time to learn about the company the way they did. Our growth speaks for itself.”
KID & CABOODLE
Children’s Play Place and Cafe
“Amy, Faith, Jenny, Chuck and the team at Nicklaus Marketing are amazing! They were critical to our launch success and left no stone unturned. The team is responsive, hands-on, and truly cares for our business. Amy and Nicklaus Marketing truly “get” what we’re all about at Kid and Caboodle and we couldn’t have done it without them.”
LABAR GOLF RENOVATIONS
Premier Golf Course Construction and Renovation
“We hired Nicklaus Marketing to evaluate and develop a marketing platform for our company. The entire team is very talented and extremely professional. We are very happy with our relationship and highly recommend them.”
COMMIT 2 FIT
Corporate Wellness & Personal Training
“I am blown away by the website that the Nicklaus team created for me. I am not a creative person, but somehow it was like they got inside my brain and created a site that reflects my business and personality 100%. Couldn’t be happier!”
HEMPZILLA CBD
CBD Manufacturer and Distributor
“They are professional on point and get the job done! Very very happy and will recommend to just anybody!”
JOHN CORTESE MASONS
Landscaping and Masonry
“We’ve been working with Nicklaus Marketing for the better part of a year and it has only been positive. They were organized and very professional from the beginning. As a company the results of their work have really shown as call volume, brand recognition and most importantly, sales, have all improved greatly!”
RTSP
Firearms Range
“From on-site events and strategy to merchandising and web design, Nicklaus Marketing has been a pleasure to work with over the past 6 years. They are detail oriented and creative, and their design team is the best in the business! You will not be disappointed with any service from Nicklaus Marketing!”
