When you start a new business or refresh an already established one, graphic design is easy to overlook. Design is the way you present your brand to the world. That said, graphic design should not be an afterthought. Good graphic design is make-or-break for your business. The most successful brands take a calculated approach to curate a specific “look and feel” that creates an impression and sends a message. Good graphic design will grab attention, convey trust, and efficiently convey your message. You only have one chance to make a first impression. Once a potential customer forms an unfavorable opinion, it’s hard to regain their trust. Graphic design is crucial for your business, so the investment will result in a great return. A great first impression, a clear message, consistency, and creativity will create the perfect storm for success!
Create A Positive First Impression
As a brand, you only have one chance to make that first impression on a potential customer or client. How your brand represents itself needs to grab attention, pull them in, and get them to remember you. Today’s marketplace is oversaturated with big corporations as well as smaller companies and brands, each claiming they’re different from the rest. The Association for Psychological Science reports that humans create the first impression in just 7 seconds. Whether that be scrolling past an ad, walking into a brick-and-mortar, or browsing a portfolio, customers already know what they like.
These kinds of impressions are based on visuals. Does the logo of this company feel clean or chaotic? Do the colors in the store evoke a sense of welcome and excitement? Can you easily navigate the site and find what you’re looking for? A company’s branding transmits your message and has an enormous impact on a consumer’s impression, interest, and attention span.
Quickly Deliver Your Message
Customers want to know what you’re about, and you want to tell them! So your branding should communicate that. Your voice can and should be communicated through your logo design attributes. Good design will ensure that your brand is consistent and embodies your brand voice and mission statement.
Convey Credibility And Trust
When your brand looks consistent, people will begin to recognize logos and messages, and in turn, recall what they’ve seen of you. Let’s be real, when you see a company with a cool logo or a super trendy website, people are more likely to be interested in you, remember you, and trust you. Good companies have good logos. So a good logo will help them draw that line to associate you as a good company.
Additionally, cohesive graphic design projects a solid message for your brand.
Stand Out
Above all, your graphic design can be what sets you apart from competitors. Chances are there is another company doing something similar to you! (Believe us— we thought we invented bra-ckets, a.k.a. a bra with pockets in it— we were wrong!) Good branding lets customers know where you are, what you’re about, and why they should come to you, creatively.
Ready to get started?
In conclusion, it’s important to remember that good graphic design is make or break for your business. Therefore, taking steps to update your graphic design will have a significant impact on your brand image.
Lastly, If the process of completely rebranding seems daunting you can start with making small changes. Even small changes will have a big impact on the perception of your brand. Try updating your color palette, refreshing a logo, or switching out an old font for a new one! And remember to always use high-resolution photography that’s the correct dimensions for the platform you’re marketing on!
Interested in graphic design for your business? We can help! Let’s discuss your brand today. Email us at info@nicklausmarketing.com.
