Developing a Recognizable Brand
When thinking about branding, most people think of a logo, tagline, product, or service. All of these things can be expressions of your brand, but they are not your brand. So what is a brand? …
User Experience
How Heatmap Testing Will Improve Your Site
Heatmap testing uses multiple heatmaps and tracking to give you a way to better understand your consumer. When you understand your consumer’s needs and frustrations, you can give them a better experience. It can improve …
Segmenting Your Audience
When we create something, we’re excited to share it with the world! Oftentimes, we believe that whatever we put out will succeed upon release. The problem? One brand can’t resonate with everyone. The good news? …
