Content Strategy Pillars: You And Your Audience
What are content strategy pillars? One of the biggest mistakes you can make as a content marketer is only focusing on what you care about. After all, what you think is important likely isn’t the …
Marketing
Partner Marketing: What Can We Learn From The Super Bowl?
Partner marketing has certainly been growing in recent years. Brands are no longer an island unto themselves. Companies, from retail brands to software companies to healthcare providers, understand the importance of sharing a message with …
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Grow Your Brand With Podcasting
You can grow your brand with podcasting, broadening your reach and growing your bottom line. Podcasting is quickly becoming one of the most popular forms of media consumption. According to Entrepreneur, more than half of …
Developing a Recognizable Brand
When thinking about branding, most people think of a logo, tagline, product, or service. All of these things can be expressions of your brand, but they are not your brand. So what is a brand? …
The Top 5 Ways to Advertise Online
If you’re a business owner, chances are you’ve at least heard the term “online advertising” in some capacity. This term is pretty general, and it can seem a little overwhelming. Big companies spend millions on …
A Picture Is Worth 1,000 Likes
Photography is a huge driver of social engagement and perceived brand value. In our office, we like to joke that a “picture is worth 1,000 likes,” but it really can be true. Nearly 67% of …
Customer Data As Currency
In the world of online marketing – your digital identity is just as valuable to marketers as your physical self. Customer data as currency is more relevant today than ever. Companies pay big bucks to …
Retargeting for Higher Conversions
Whether you are a B2B business or a retail business, you should be leveraging retargeting for higher conversions on your website. An impactful retargeting campaign goes hand-in-hand with audience segmentation. Previously, we dove into the …
Segmenting Your Audience
When we create something, we’re excited to share it with the world! Oftentimes, we believe that whatever we put out will succeed upon release. The problem? One brand can’t resonate with everyone. The good news? …
The Need for Real-Time Communication
Marketing is constantly evolving— and the age of the phone call is over. The need for real-time communication has never been more relevant. Although marketing goals are universally static, your business tactics must adjust with …
