What’s More Important than Website UX? Not Much
There was a time when people bought what they could afford and used it until it wore out. They may have chosen to buy it again at some point, but they were determined to squeeze …
Brand Strategy
The Staying Power of Great Branding
There’s very little question about it, if your company is going to have any staying power—especially in today’s uber competitive marketplace where a customer can buy from you just as easily as they can from …
Building a Business? Why You Need to Engage a Marketing Firm
Entrepreneurs are a special breed of people. They can take a simple idea and spin an entire money-making (hopefully!) business around it. They are passionate about their product or service and truly believe they have …
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How to Use Conversion Funnels for Strategic Marketing
Conversion funnels are one of the most powerful tools in a marketer’s toolkit. They are rooted in digital strategy and customer experience in a way that leads to increased sales, consumer loyalty, and boosted brand …
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Using Digital Spaces To Build Consumer Relationships
The world is becoming more and more digital. With devices attached to our hands, it feels as if we are always connected. As a brand or business with a strong online presence, it is critical …
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3 Ways to Create a Successful Customer Experience Online
One of the most important aspects of shopping is the experience. Customers want to feel like they’re getting more than just a product when they go out to buy something. Many are now seeking an …
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Authentic Content Marketing: Why It Matters
In today’s digital age, the way companies communicate with their audience has changed. The new focus is on authentic content marketing, which involves creating engaging, quality content that fits your brand voice. Why is this …
Modern Living Welcomes Nicklaus Marketing’s Own Amy Nicklaus
Nicklaus Marketing & PR’s owner Amy Nicklaus is a tried and true brand expert. Recently, she appeared on Modern Living with kathy ireland® to talk about two of her CBD partner companies, Hempzilla CBD and …
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6 Tips for Building an Engaging User Experience
User experience (UX) is one of those buzzwords that have become a mainstay in marketing, web development, and design discussions. For most brands, an engaging user experience is one of the most important aspects of …
The Art of Creating an Effective Super Bowl Ad
Super Bowl season is officially upon us. And even if you are not a die-hard football fan, let’s be honest — we all love the comfort foods, halftime show content, and Super Bowl ads that come with the game. Every year, a …
