The Staying Power of Great Branding
There’s very little question about it, if your company is going to have any staying power—especially in today’s uber competitive marketplace where a customer can buy from you just as easily as they can from …
Building a Business? Why You Need to Engage a Marketing Firm
Entrepreneurs are a special breed of people. They can take a simple idea and spin an entire money-making (hopefully!) business around it. They are passionate about their product or service and truly believe they have …
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5 Tips for Creating Successful Video Content
If you’re thinking about creating video content for your brand, then you’re on the right track! By following these five simple tips, you can succeed in creating content that drives big results.
Spring Playlist Series: Songs to Channel Warmer Days
At Nicklaus Marketing & PR, music is our favorite way to boost the office mood and let our creativity flow. That’s why it was an absolute blast putting this playlist together. To get in the same mindset and join us in channeling the sunny days ahead, grab your speakers and press play!
Open Happiness: A Very Coca-Cola Birthday at Nicklaus Marketing
To say we take birthdays to another level at Nicklaus Marketing might be a bit of an understatement. Especially after the epic surprise my coworkers pulled off for my birthday this month. If they gave …
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How to Use Conversion Funnels for Strategic Marketing
Conversion funnels are one of the most powerful tools in a marketer’s toolkit. They are rooted in digital strategy and customer experience in a way that leads to increased sales, consumer loyalty, and boosted brand …
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How to Write a Blog: The Ultimate Guide
As a blogger, content writer, or marketing strategist, you know the importance of high-quality blog posts. Not only do they inform your audience, but they also play a key role in boosting your website’s SEO. But how do you …
Build a Better Website: 5 Reasons to Hire a Graphic Design Company
Any modern business owner knows that the content you write is important. But how that content is formatted on a page and paired with visual elements is just as important to the content’s effectiveness. In …
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3 Steps to Creating More Authentic Content
The internet age has given birth to a new breed of content creators — the authentic ones. These writers are bypassing traditional media outlets and using social media networks like Facebook, Instagram, Snapchat, and YouTube …
Using Digital Spaces To Build Consumer Relationships
The world is becoming more and more digital. With devices attached to our hands, it feels as if we are always connected. As a brand or business with a strong online presence, it is critical …
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What’s More Important than Website UX? Not Much
There was a time when people bought what they could afford and used it until it wore out. They may have chosen to buy it again at some point, but they were determined to squeeze …
